CHECKLIST FOR ACHIEVING DIGITAL EXCELLENCE
- Do you have a digital sales strategy?
- Have you created a marketing & communications strategy?
- This includes social media strategy
- Overview of what the function of each channel is and how to best utilize it
- Do you have a content strategy?
- Are your KPIs up-to-date?
- Implement conversion-tracking
- Is your brand language consistent on all communication channels?
- Is your website compliant with latest standards?